According to a recent poll, 56% percent of customers are leaning towards Brand-N. So who are we to disagree? Do what you have to do. Make the people that have gotten a little too comfortable maybe just a bit uncomfortable... if only to help them wake up. You don't have to be unkind and you shouldn't be, but you can speak honestly.
Printed on our favorite soft t-shirt. We've waxed rhapsodically about it before, and we'll go on about it in the future. It's a great shirt, and you're going to look great in it... well, you should look great in it. Slightly structured, but not TOO structured.