About No_System

No_System isn't just another punk-tinged streetwear brand – think of us as the sarcastic love child of Daria and Friedrich Hayek, here to fuel a movement for the questioners, the oddballs, and the trailblazers who scoff at convention. Our clothes are like a wearable manifesto for those who prefer to flaunt their values with a smirk and stand apart from the herd. We're all about connecting and cultivating a community of sharp-witted, unapologetic men and women who rock their individuality and embrace their authentic selves like a boss.

No_System, the brainchild of Austin, Texas-based designer and visual effects artist, Brian Behm is an ode to 80s culture, 90s hip-hop, streetwear, and propaganda, No_System marries irony with humor, nostalgia with biting wit. The name, an anti-authority proclamation, nods to the Greek term 'gnosis' for knowledge, evoking the original existentialist thoughts of the gnostics, perceived as the first punk outsiders.

No_System is not just a brand; it's an art project. Brian applies the systematic approach he uses in his professional work to his brand, adding a layer of irony. Every purchase is a participation in this art project, adding to the punchline of the gag. Inspired by his two creative daughters, Brian imagines what they would want to wear in their twenties, leading to the creation of art videos and unique t-shirt designs. Influenced by zine culture, rock posters, punk rock, indie music and film, and cult cinema, No_System embraces the underground aesthetic while also drawing from modern technology like Augmented Reality to hide messages in plain sight.

Every design, whether loud and visible or subtly hidden, carries an intention and a sense of humor. The brand seeks not to bring down, but to lift. To challenge authority, to provoke thought, and to make the world a slightly better place, even if through a small laugh. Brian’s music for No_System, like his first album, There Is No_System, deals with life changes and personal discoveries, adding another layer of depth to the brand. In essence, No_System strives to bring unique, thought-provoking art into the world, always pushing for positive change.

So, come join our tribe and let's rewrite the rulebook together. At No_System, we raise our fists for the dreamers, the creatives, and the rabble-rousers who dare to challenge the status quo. Let's revel in our quirks and become the unstoppable, eyebrow-raising force of the No_System rebellion.